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2016.12.08 AR books popular at China Shanghai International Children’s Book Fair
The China Shanghai International Children’s Book Fair 2016 (CCBF) was held at Shanghai World Center from November 18 to 20. The number of exhibitors has almost doubled from 154 to 300 since its first installment in 2013. This year’s 4th edition of the fair saw the addition of a new Digital Discovery Zone. Here, products and services addressing educational needs and edutainment in the children’s books genre, which has been seeing strong sales in the Asia Pacific region, were showcased. In particular, hands-on demonstrations of AR (augmented reality) and VR (virtual reality) attracted attention.

CCBF is jointly organized by Shanghai Press and Publication Administration, China Education Publishing & Media Group Ltd., and China Universal Press & Publication Co., Ltd. It is managed by Reed Exhibitions as the first major children’s book fair in the Asia-Pacific and as a sister event to the Shanghai Book Fair and the London Book Fair.

At this year’s CCBF, Sourcebooks, Inc. CEO Dominique Raccah gave a talk session about personalized AR books. In it she said, “We have a lot of interest coming from China for our personalized book platform, Put Me in the Story, so that gave the trip an extra push. That has actually prompted me to think about the viability of creating a similar book platform in China.” Although her company’s AR trilogy, The Dragon Brothers, went missing from its display shelf, US-based news magazine Publishers Weekly noted that it was sure to become a great hit in China.

For more information, please refer to the following websites:

Cover image below of The Dragon Brothers, Volume One