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2017.08.08 Japanese picture books published in Vietnam
As part of the Mogu Bookworm Project, organized by More Production Vietnam Co., Ltd, a media coordination company based in Hanoi, three Japanese picture books have recently been translated and published in Vietnam. On June 30, 2017, a reception was held to celebrate the release of the books. The titles of the books, as listed by Vietnam News Agency, are Ban Voi Di Dao (The Wandering Elephant), Hat Da Troi (The Blue Seed) and Nhung Nguoi Ban Tren Co The (Friends on Body), all originally published by Fukuinkan Shoten in Japan.

More Production Vietnam has been holding free bi-monthly reading events of Japanese picture books in Vietnamese for the past three years. According to Le Thi Thu Hien, director of More Production Vietnam, the Mogu Bookworm Project began with the aim of making more books available for Vietnamese children after ‘receiving encouraging words’ from the Japanese Empress who visited Vietnam in March.

According to an article on Viet Jo Life, traditionally, people in Vietnam did not habitually read to their children, and it was not easy to find good picture books. However, with Vietnam’s economic growth, there is now increased interest in overseas child-rearing methods. More parents are aware of the habit of reading to children, which means there is also more interest towards picture books. 

The picture books have been produced so that the translation is as close to the original as possible, both in context and looks. New Vietnamese fonts were created to match particular Japanese fonts, and hand-written text was replicated by using text written by local schoolchildren.

The Mogu Bookworm Project is also exploring additional ways to support children in remote areas.

For more information, please refer to the following websites: