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2017.12.21 Pictorial Books Fair: Thoughts for a Gift
It is the season where we mull over what gifts to buy. Nippon Shuppan Hanbai Inc. (Nippan) has partnered with British publishing house, DK, as well as DK’s general distributor in Japan, to host the “Beautiful Books of DK for Giving and Receiving Fair” in nine bookstores around the country from November 10, 2017, proposing pictorial books as a gift.

DK’s books are known for their high-quality images and content and are sold in over 120 countries in at least 63 languages. Many DK publications have been translated into Japanese and sold in Japan from more than 40 publishers. The books come in a diverse range of categories, from philosophy to religion, history, geography, medicine, fine arts, animals, computer programming, and more.

In the past, Nippan has co-hosted two DK book fairs that took place simultaneously in multiple bookstores. In November 2016 and in June 2017 respectively, the “Pictorial Book Fair” and the “Get Inspired by Pictorial Books Fair” were held. For the current fair, each bookstore has on display a variety of carefully-selected pictorial books to appeal to all age groups. Stores also have a limited number of gifts for those who purchase any pictorial books, on a first-come, first-served basis.

In recent years, many kinds of pictorial books have been published, and not only from DK. There are books compiled from a unique perspective, others with a strong focus on visual design, and some have even become bestsellers. Pictorial books are not frequently purchased because they tend to be large and costly, but now might be a good opportunity to think about buying one as a gift.

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