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News & Events
2018.08.17 Longlist of the Man Booker Prize can be Read at UK’s IKEA
The longlist of the Man Booker Prize, UK’s prestigious literary award, has been announced on July 24. In commemoration, at IKEA’s Wembly location, Sweden’s furniture retail giant, a “reading room” has been set up where books selected for the longlist can be read for free. 

It is a six-day event lasting from July 31 to August 5, and hour-long slots are available from 10 a.m. to 6 p.m. Readers not only can take joy in reading but can also take home one book of their choice. Only one slot is available per person and reservation is necessary.

According to IKEA’s research, more than 10% of British citizens have not read a book in the last year. Furthermore, about 60% of workers responded by saying that they felt under pressure to respond to work-related emails even when they were home, suggesting that people are not sufficiently winding down by forgetting about their work. On a separate survey, more than 64% of respondents indicated that the constant bombardment of information via TV and the electronic gadgets were causing stress.

The concept of the “reading room” came into place to help people relax by escaping from reality. IKEA wants people to experience the “reading room” designed by the company in order for them to think about the importance of relaxation. There is research showing that by taking some time out to forget everything and read as well as relax in one’s living room leads to health benefits.

The announcement of the Man Booker Prize is around October each year. It is an award conferred to an outstanding, long literary piece and the winner is awarded £50,000. Literary pieces written in English by authors belonging to the Commonwealth of Nations and Ireland are considered for selection. We wonder which title will win this prestigious award. Would it not be great if the book you chose gets selected?

For more details, please visit the following websites:
 
https://publishingperspectives.com/2018/07/ikea-wembley-uk-and-man-booker-prize-create-reading-rooms/

https://themanbookerprize.com/

https://www.campaignlive.co.uk/article/ikea-creates-reading-room-customers-pick-man-booker-prize-longlist-book/1488511