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2019.01.12 Hachette Brings in More Christmas Spirits with The Elf on the Shelf
Holiday shopping season is in full swing. The famous figure for Christmas is, of course, Santa Clause. But not everyone is familiar with his assistants, the elves.

Elves are believed to be about the size of a palm. They assist at the Santa’s workshop, look after the reindeer, and help Santa make the List. As Christmas approaches, they are dispatched in children’s homes to spy on them. Every night, they would fly back to the North Pole to report the events of the day.

This magical story, now popular in the US, began in 2005 with a book titled “The Elf on the Shelf” which came with a small doll. Carol Aebersold self-published the book based on her family’s tradition in the 1970s, when her children enjoyed looking for the elf every year in December. The book and the Elf became an instant hit. Since then, countless numbers of the Elf-related books and toys have been sold. A tradition that started out in a small family in America is now spreading to the rest of the world!

According to British major children's book publishing company, Hachette Children's Group, the original "The Elf on the Shelf" seems to be a popular item which has already been sold over 12 million all over the world. In addition, it became last year’s top seller in the toy category on Amazon UK. This October, Orchard Books, a Hachette Group publisher, released "The Elf on the Shelf Bumper Activity Book." It contains coloring pages, puzzles and stickers to entertain children.

The elves are not yet wildly known in Japan. However, as the Elf on the Shelf phenomenon become yet another Christmas tradition in the western world, Japanese families will sure to adopt the elf-spotting fun before long.